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A Name That Finally Fits Who We Are
Today marks an exciting milestone in our journey. After years of serving thousands of customers across South Africa, we're officially rebranding from PMC Jewellery to PMC TechLife.
If you've been a customer of ours, you might be wondering: "Why the change?" The answer is simple—our name never truly reflected what we do.
Our Journey: From Jewellery to Technology
When we started as PMC Jewellery, we had a vision of offering quality products to South African consumers. But something interesting happened along the way. You, our customers, showed us what you really needed.
What Our Customers Actually Buy
Over the past few years, we've analyzed our sales data, and the results were clear:
Our Top-Selling Categories:
- Rugged Smartphones - Ulefone Armor series, Blackview devices built for South African conditions
- Hearing Aids & Sound Amplifiers - Affordable solutions like the GM-912 and GM-915 models
- Smart Watches & Wearables - Health monitoring devices for active lifestyles
- Phone Accessories - Cases, cables, screen protectors, and watch bands
- Consumer Electronics - Cameras, audio equipment, and practical tech solutions
Notice something? Not a single piece of jewellery in our top sellers.
In fact, over 95% of our R22.9 million in sales came from technology products. Our customers weren't looking for necklaces and rings—they were searching for reliable rugged phones for tough jobs, affordable hearing aids for better living, and smart watches to track their health.
Why "TechLife" Perfectly Describes What We Do
The name PMC TechLife isn't just a rebrand—it's a reflection of our true identity.
Technology for Every Stage of Life
Our product range serves South Africans at every life stage:
For Young Professionals (25-40):
- Smart watches for fitness tracking and health monitoring
- Rugged smartphones for demanding work environments
- Phone accessories for daily protection and convenience
For Active Families (35-55):
- Pet GPS trackers to keep furry family members safe
- Car electronics for safer driving
- Home electronics for modern living
For Seniors (55-75+):
- Hearing aids for improved hearing and quality of life
- Health monitoring watches with blood pressure and heart rate tracking
- Easy-to-use smartphones with large displays
This is what "Technology for Every Life" means—practical tech solutions for everyone, regardless of age or lifestyle.
What's Changing (And What's Not)
✅ What's Changing:
Our Name:
- Old: PMC Jewellery
- New: PMC TechLife
Our Website:
- Old: pmcjewellery.co.za
- New: pmctechlife.co.za
- Don't worry—your old bookmarks will automatically redirect!
Our Look:
- Fresh new logo in electric blue and modern gray
- Updated branding that reflects our tech focus
- Professional design that matches our product quality
❌ What's NOT Changing:
Your Experience:
- Same great products you trust
- Same competitive prices
- Same free delivery across South Africa
- Same excellent customer service
- Same team behind the scenes
Your Account:
- Your login credentials work exactly the same
- Your order history is preserved
- Your saved addresses remain
- Your wishlist is intact
- All warranties and guarantees remain valid
Why This Matters for You
Better Search Experience
When you search for "rugged phones South Africa" or "affordable hearing aids," you'll now find us more easily. Our new name accurately reflects what we sell, making it simpler for you to discover the products you need.
Clearer Product Categories
Our website now clearly showcases our specializations:
- Rugged & Durable Smartphones
- Hearing Aids & Sound Amplifiers
- Smart Watches & Fitness Trackers
- Watch Bands & Accessories
- Consumer Electronics
More Relevant Content
Expect blog posts, guides, and videos about:
- How to choose the right rugged phone for your job
- Hearing aid buying guides for South African seniors
- Smart watch comparisons and reviews
- Tech tips and troubleshooting
- Product unboxings and demonstrations
Our Commitment to South Africa
Since our founding, we've served customers in every province:
Major Cities We Serve:
- Johannesburg & Pretoria (Gauteng)
- Cape Town (Western Cape)
- Durban & Pietermaritzburg (KwaZulu-Natal)
- Port Elizabeth & East London (Eastern Cape)
- Bloemfontein (Free State)
- Polokwane (Limpopo)
- Nelspruit (Mpumalanga)
- Rustenburg (North West)
- Kimberley (Northern Cape)
With over 32,000 orders delivered and counting, we're proud to be a trusted South African tech retailer.
What Makes PMC TechLife Different
1. Specialized Product Selection
We don't try to sell everything. Instead, we focus on:
- Rugged technology for tough South African conditions
- Health tech that improves quality of life
- Practical electronics that solve real problems
- Affordable alternatives to overpriced premium brands
2. Understanding Our Market
We know South African customers need:
- Durable products that withstand our climate and conditions
- Affordable prices without compromising quality
- Reliable delivery to all areas, not just major cities
- Local support in South African time zones
3. Free Nationwide Delivery
Every order ships free across South Africa. Whether you're in Sandton or a small town in the Karoo, delivery is always on us.
Celebrating Our Rebrand: Special Offer
To thank you for being part of our journey, we're offering:
🎁 15% OFF Your Next Order
Code: TECHLIFE15
Valid for 7 days
Use this code on any product in our store—from rugged phones to hearing aids, smart watches to accessories.
Meet Our Best-Selling Products
1. Ulefone Armor Series - Rugged Smartphones
Built for South African conditions, these phones feature:
- IP68/IP69K waterproof rating
- Military-grade drop protection
- Long-lasting batteries (up to 22,000mAh)
- Powerful processors for smooth performance
- Affordable prices compared to mainstream brands
2. GM-912 & GM-915 Hearing Aids
Our most popular hearing solutions offer:
- Digital sound amplification
- Rechargeable batteries
- Comfortable, discreet design
- Affordable pricing (under R1,500)
- Easy-to-use controls
3. Smart Watches with Health Monitoring
Track your wellness with features like:
- Heart rate monitoring
- Blood pressure tracking
- Sleep analysis
- Step counting and GPS
- Long battery life
Looking Forward: What's Next for PMC TechLife
Expanded Product Range
We're constantly adding new products based on your feedback:
- More rugged phone models
- Advanced hearing aid options
- Latest smart watch technology
- Innovative electronics solutions
Better Content & Resources
Expect more helpful content:
- Product comparison guides to help you choose
- Video reviews showing products in action
- How-to tutorials for setup and troubleshooting
- Tech news relevant to South African consumers
Frequently Asked Questions
Do I need to create a new account?
No! Your existing account works perfectly. Just log in as usual at pmctechlife.co.za with your same email and password.
Will my old bookmarks still work?
Yes! We've set up automatic redirects. Any link to pmcjewellery.co.za will automatically take you to the correct page on pmctechlife.co.za.
Are my previous orders still accessible?
Absolutely! Your complete order history is preserved. Log in to view all past orders, track shipments, and download invoices.
Will my warranties still be honored?
Yes! All warranties, guarantees, and return policies remain exactly the same. We stand behind every product we sell.
Can I still contact customer support the same way?
Yes! Email us at support@pmctechlife.co.za or use our contact form. Same team, same great service.
Thank You for Being Part of Our Journey
This rebrand wouldn't be possible without you—our customers who showed us what you truly need.
Every rugged phone purchased for a construction site, every hearing aid that helped someone hear their grandchildren's laughter, every smart watch that motivated someone to take better care of their health—these are the reasons we do what we do.
PMC TechLife isn't just a new name. It's a promise to continue providing quality technology that enhances every aspect of your life.
Stay Connected
Follow our journey on social media:
- Facebook: facebook.com/pmctechlife
- Instagram: @pmctechlife
- Twitter: @pmctechlife
- YouTube: youtube.com/pmctechlife
Shop Our Most Popular Categories
Ready to explore? Start with these customer favorites:
- Rugged Smartphones → Built tough for South African conditions
- Hearing Aids → Affordable solutions for better hearing
- Smart Watches → Track your health and fitness
- Watch Bands → Customize your wearables
- Ulefone Store → Premium rugged phone brand
Remember: Use code TECHLIFE15 for 15% off your next order!
Technology for Every Life - That's the PMC TechLife promise.